Weet-Bix cards

Weet-BixTM in New Zealand has frequently released sets of collector cards, puzzles, photos and vouchers inside Weet-Bix packs since the 1930's.

Weet-Bix packs produced between Autumn and Spring since about 1999 have contained cards with pictures of All Blacks. Up until 2006, the cards were used as collector cards and promotional items. Since 2007, some of the cards have been made up for games with player statistics.

Summary
The following is a list of New Zealand card releases.


 * 2017 Dare to dream (All Blacks)
 * 2018 PLAY BIG - All Blacks and Black Ferns
 * /2019 Stat Attack (All Blacks)
 * /2021 Stat Attack (All Blacks)

1999 - NZ All Blacks (Collective Force)
Set of 12, unnumbered, 8 regular cards and 4 metallic 'Chaser' cards, 64mm wide and 89mm tall.

8 regular cards, players featured were: 4 chaser cards, players featured were:
 * Christian Cullen
 * Craig Dowd
 * Ian Jones
 * Jonah Lomu
 * Isitolo Maka
 * Taine Randell
 * Tana Umaga
 * Jeff Wilson
 * Alama Ieremia


 * Josh Kronfeld
 * Justin Marshall
 * Andrew Mehrtens

2000 - Best Moments (Rugby)
Set of 8, unnumbered, 63mm wide and 89mm tall. Each card featured a player and a rugby skill, as listed below:
 * Christian Cullen - Pace
 * Josh Kronfield - Agility
 * Jonah Lomu - Drive
 * Norm Maxwell - Courage
 * Kees Meeuws - Strength
 * Andrew Mehrtens - Accuracy
 * Tana Umaga - Power
 * Jeff Wilson - Skill

2001 - All Blacks 1000 Strong - 1903-2001
In 2001, set of 15 cards, numbered, 60mm wide and 90mm tall. Each card depicted a current player on one side and a famous ex-player on the other, as listed below:

2002 - Keep on Training
Set of 8, unnumbered. Each card featured a player and a rugby skill, as listed below:
 * Chris Jack - Line-out jump
 * Greg Somerville - Fend
 * Reuben Thorne - Pre-contact
 * Tana Umaga - Side-step
 * Andrew Mehrtens - Place-kicking
 * Byron Kelleher - Spiral pace
 * Doug Howlett - Acceleration
 * Anton Oliver - Line-out throw

2003 - 100 Years of Test Rugby - 1903-2003
2003 was the 100th Anniversary of New Zealand Test Rugby and saw the introduction of Weet-Bix collector cards, totalling 15, each featuring a leading All Blacks player and two past players of the same position, plus the 2003 All Blacks Itinerary on the back of each card.

Also, to celebrate 100 years of New Zealand Test Rugby, Weet-Bix ran a promotion to win 1 of 10 chances to join the All Blacks for breakfast. 100 signed Gilbert rugby balls were also being given away over the promotion period.

Players included Kees Meeuws, Tom Willis, Chris Jack, Simon Maling, Reuben Thorne, Richard McCaw Justin Marshall, Jonah Lomu, Aaron Mauger, Tana Umaga and Doug Howlett.

2004 and 2005 - All Blacks Collector Cards
In both 2004 and 2005, a set of 15 All Blacks collector cards were released.

2006 - The Vault
This set of collector cards were used a promotion in 2006 for 4 months. They included a unique code on each card that could be entered online, texted to 8258 or mailed to: Weet-Bix All Blacks Vault Prize Competition Private Bag 92127, Auckland.

There were three tiers of prizes available, a Daily Prize: 1 of 128 Philips 256MB MP3 Players, a Monthly Prize: 1 of Four Philips 37" LCD Widescreen Television Sets or a Grand Prize: A Ford Falcon XR6 Sedan with 6-speed sequential sports shift and 4.0 litres of driving excitement.

Also, by collecting 'Vault Points' you could purchase Vault Merchandise in the Weet-Bix All Blacks Vault Points Promotion at www.weet-bix.co.nz

The front of each card included a portrait and image of the player in-game, a signature, their name, the All Blacks logo and the Weet-Bix logo. The back of the card had details of a then-current All Blacks player, listing Position, Date of Birth, Physical Attributes (Height and Weight), Test Debut, the player's Air New Zealand Cup team (Now named the ITM Cup team) and included a small paragraph of the player's rugby history.

2007 - Stat Attack
This set contained 42 cards, which could be arranged in jigsaw puzzle form.
 * Coach:


 * Graham Henry
 * All Blacks Legends:


 * Christian Cullen
 * Sean Fitzpatrick
 * Grant Fox
 * Ian Jones
 * Michael Jones
 * John Kirwan
 * Jonah Lomu
 * Tana Umaga
 * All Blacks:


 * Daniel Carter
 * Jerry Collins
 * Clarke Dermody
 * Jason Eaton
 * Andrew Ellis
 * Nick Evans
 * Rico Gear
 * Carl Hayman
 * Andrew Hore
 * Doug Howlett
 * Chris Jack
 * Byron Kelleher
 * Leon MacDonald
 * Chris Masoe
 * Aaron Mauger
 * Luke McAllister
 * Richard McCaw
 * Keven Mealamu
 * Malili Muliaina
 * Ma'a Nonu
 * Anton Oliver
 * Keith Robinson
 * Joe Rokocoko
 * James Ryan
 * Sitiveni Sivivatu
 * Conrad Smith
 * Greg Somerville
 * Rodney So'oialo
 * Reuben Thorne
 * Neemia Tialata
 * Piri Weepu
 * Ali Williams
 * Tony Woodcock

2008 - Stat Attack II
The second series had cards marked with individual codes (different for each card, not just for each player) that could be used for online play. Each 750-g pack had two cards, each 1-kg pack had three, and each Crunch or Fruity pack had four.

The outer packaging contained the game rules and "All Blacks Recipes 2008" with humorous names such as "Cross Bars". There was a promotional message from Glenn Kearney, who was the All Blacks nutritionist from 2004 till May 2008.

Each card had a player picture and stats: The stats were for the 2007 season where available. Earlier players had stats averaged or estimated.
 * Height (cm)
 * Tries Scored
 * Games for All Blacks
 * Average Metres Advanced
 * Average Tackles
 * Weet-Bix Power Rating

To the right of each picture was the player's name and position. Some had additional wording such as "NEW CAP" or (on the silver cards for for record-breaking players) "SUPER STATS".

The Stat Attack 2 website also featured an online game, with at least 50540 players signing up.

The last recorded leader on the Stat Attack 2 website was password921 with 670282 points on 27th December, 2008. The user played 4614 games, winning 4112 of them. The top ten online players were as follows:

1. password921 with 670282 points

2. fastwinger with 546295 points

3. guy with 500023 points

4. DJD with 472483 points

5. whippy8332 with 321462 points

6. rugby_stud with 269679 points

7. TheGame with 232507 points

8. JamieJoe with 129592 points

9. batista9443 with 123191 points

10. falcons with 119572

11th and onwards did not make 100,000 points.

2009 - Power Plays
2009 saw the series of Power Plays, with two games based on the cards: Power Crash and Power Run. Detailed rules on the inside of each product pack, with summary versions as separate cards that could be cut out of the product pack.

In addition to player cards, there are cards called "Power Up" and "Power Down".

This series cost a lot of money and had an innovation (3DFX cards) that angered many people; example at http://www.nbr.co.nz/opinion/chris-keall/angry-father-f-weet-bix

2010 - Team Tags
A set of 30 tags, stylised like military tags were released.

2010 - Super Flyers
2010 Introduced a set of 50 'Super Flyers'. The cards featured Super 14 players, rather than the usual All Blacks. There were 10 cards for each of the 5 Rebel Sport Super 14 teams: Blues, Chiefs, Crusaders, Highlanders and the Hurricanes. 9 of the 10 team cards were of current players, with 1 special 'Legend' gold card.

Cards were available until June 13th 2010 in all specially marked packs of WeetBix, WeetBix Bites, Double Crunch, Ricies, Skippy, and Honey Puffs.

The cards were in the shape of a rugby ball, the front being glossy and showing the player's jersey, while the back being matte and including an action shot of the player, as well as listing info on the player, their Height, Weight, Date of Birth, Number of Super 14 Games and Super 14 points. Each card had a non-unique code that could be entered online for entry into a competition.

The cards could be played with by either flicking the cards over a downloadable goal post and as a distance kicking competition, or as a 'Stat Attack' game, like previous sets of cards. The website also included downloadable wallpapers of the cards from the Blues, Chiefs, Crusaders, Highlandersand the Hurricanes.

Standard Weekly Draws
Every week, a Standard Draw took place (except when there was a Grand Prize Draw.)



In every Standard Prize Draw:


 * 25 winners received a Super Flyers collector album and a complete set of ten cards for their favourite team
 * 35 winners received a Rebel Sport Super 14 Supporters Pack made up of a poster, flag and toy for their favourite team

Grand Prize Draws
There was also be 4 Grand Prize Draws across the promotion. Grand Prizes included:


 * a team jersey signed by the players, or
 * an invitation to attend a team training session and meet the players.

2011 - 100% All Blacks
The 100% All Blacks Cards featured a set of 30 cards.

Each card had a thermopanel on the back that revealed a secret power rating, a percentage out of 100. There were 5 different numbers possible for each card, as shown below. 



2012 - All Blacks Access
Frames of four cards. Each card had the player's name, jersey number, Year born, Weight, Height, Test caps, Birth place, and First club, plus an online code usable at allblacksaccess.co.nz.

2013 - Captain, Cut, Dummy, Skip
2013 introduced a new card game. As the pack says: "25 All Blacks are profiled with 5 famous All Blacks Captain cards completing the set of 30. You can use them to play the new 'Skip, Cut, Dummy' card game - just like 'Rock, Paper, Scissors' only better as the Captain cards act as trump cards and you can use the on card statistics to decide extra time draws!". Game rules are on an end panel.

30 cards, in frames of 3 for 750 g and 4 for 1 kg:
 * Card number, jersey number, name, function in card game.


 * 1 3 Owen Franks, Dummy
 * 2 5 Ali Williams, Dummy
 * 3 6 Victor Vito, Cut
 * 4 6 Liam Messam, Skip
 * 5 2 Andrew Hore, Dummy
 * 6 10 Daniel Carter, Skip
 * 7 15 Ben Smith, Cut
 * 8
 * 9
 * 10
 * 11 12 Ma'a Nonu, Cut
 * 12 15 Ben Smith, Cut
 * 13
 * 14 14 Hosea Gear, Dummy
 * 15
 * 16
 * 17
 * 18 9 Aaron Smith, Cut
 * 19
 * 20 11 Julian Savea, Dummy
 * 21
 * 22 13 Conrad Smith, Skip
 * 23
 * 24 4 Luke Romano, Cut
 * 25 4 Sam Whitelock, Dummy
 * 26
 * 27
 * 28
 * 29 8 Buck Shelford, Captain
 * 30 2 Sean Fitzpatrick, Captain


 * Other details on cards
 * Each card also has details of Position, DOB, Debut, Caps, Points, Height, Weight, Province, and Did you know?
 * Each card has an online code, used for entry to the online competitions: weekly prizes are electronic gear such as cameras and iPads, while there is a one-off prize of a trip to the Dunedin match of the Bledisloe Cup (19 October).


 * Examples of frames from 750-g packs
 * 14+2+29, codes start with HGGJE
 * 20+22+24, codes start with H3KPA
 * 30+3+5, codes start with HG4T7


 * Examples of frames from 1-kg packs
 * 18+14+25+11, codes start KPMCL
 * 20+12+24+4, codes start KKTE
 * 29+5+22+2, codes start KKLG

2014 - "FUEL YOUR DREAMS"
Frames (115mm x 135mm) of three player cards (total 25 cards, 50mm x 60mm) plus a coded "WINNER" card or a contest "ENTRY CARD" for fortnightly draws on www.weetbix.co.nz. "Entry to the last draw closes midnight 30-09-14." Prizes differ for each fortnight. The entry cards have a blue background. In a very small number of packs (probably three), the entry card is replaced with a yellow "WINNER" card (for a lucky person to spend a day with some All Blacks). In addition, there are "over 10,000 other instant prize cards ..." - also labelled "WINNER" but red. Illustrated prizes include watches, key rings, jerseys, and travel bags

Card details
Each player card has Name, Position, DOB, Debut, Caps, Points, Height, Weight, Province, Club, High School, and "How does [he] eat his Weet-Bix?". The new packs (in at least two different designs) contain a selection of the "How...?" questions and answers. The number on the front of the card is not always the same as the card number on the back.
 * 1: Tony Woodcock (1 of 25) - red
 * 2: Keven Mealamu (2 of 25) - yellow, Dane Coles (14 of 25) - red
 * 3: Ben Franks (24 of 25) - red, Charlie Faumuina (3 of 25) - green
 * 4: Brodie Retallick (16 of 25) - red, Jeremy Thrush (4 of 25) - green
 * 5: Sam Whitelock (5 of 25) - blue
 * 6: Liam Messam (6 of 25) - green
 * 7: Richie McCaw (7 of 25) - green, Sam Cane (17 of 25) - red
 * 8: Kieran Read (8 of 25) - blue
 * 9: Tawera Kerr-Barlow (18 of 25) - blue
 * 10: Aaron Cruden (11 of 25) - yellow, Dan Carter (10 of 25) - blue, Tom Taylor (19 of 25) - yellow
 * 11: Julian Savea (23 0f 25) - green
 * 12: Ma'a Nonu (12 of 25) red
 * 13: Ben Smith (22 of 25) blue
 * 14: Cory Jane (13 of 25) blue
 * 15: Israel Dagg (21 of 25) - yellow

2016
Well into winter, it seemed we might not get any cards in 2016. However, in about August the almost familiar black packs appeared. The 750-gram packs have "FREE 2 LIMITED EDITION WORLD CHAMPION CARDS INSIDE". The 1.2-kg pack has three. "We have selected 24 All Blacks from our 1987, 2011 and 2015 World Champion teams to honour the All Blacks' legacy, ...". Cards measure 54 mm wide and 85 mm high and come separately, not in frames.

The front of each card shows the name and photo. The back shows:
 * "LEGACY CARD" number
 * Name
 * All Blacks number
 * Signature
 * Position
 * Tests
 * Career years
 * School
 * Province
 * "DID YOU KNOW?" - a couple of lines of other facts

2017
"Dare to dream" - a set of 15 story cards.

Each card features an All Black. Front has an action shot with name, card number, and two brand names. Reverse has the player's name and a heading with a few paragraphs of his story then an invitation to read more on the website; at the bottom an eight-letter code.
 * 1
 * 2
 * 3
 * 4 Brodie Retallick: Work Harder, Play Harder. He had a rugby mad dad and an All Black uncle.
 * 5
 * 6
 * 7
 * 8
 * 9
 * 10
 * 11
 * 12
 * 13 Anton Lienert-Brown: B Team Blues. Played rugby from age 5 but in the first 10 years he never progressed as far as he wanted. With father's encouragement, he worked harder and finally made the First XV at age 16.
 * 14
 * 15 Ben Smith: Dreaming in the Lunch Line. Loved footy as a kid but never expected to become an All Black.

2018
Thirty unnumbered, red, white, and blue "story" cards with the theme "PLAY BIG". Each side has "Weet-Bix", "PLAY BIG", and the team (Black Ferns or All Blacks) logo. One side has action photo and name, reverse has a story about the player's childhood play with a line drawing to illustrate it. Three cards in the 1.2-kg pack, fewer in smaller packs; a single pack could contain two the same. Some cards, presumably leftovers, appeared in later generic-design or TRYathlon packs.

Cards include:
 * 1) Eloise Blackwell - Good game of rounders
 * 2) Sam Cane - Big Roundup
 * 3) Kendra Cocksedge - The Big Bounce
 * 4) Ryan Crotty -
 * 5) Israel Dagg - Command the Farm
 * 6) Owen Franks - Getting muddy
 * 7) Sarah Goss - 4 square
 * 8) Rieko Ioane - Midnight Spotlight
 * 9) Toka Natua - Bull Rush
 * 10) Brodie Retallick - Go Home Stay Home
 * 11) Ardie Savea - Octopus
 * 12) Charmaine Smith: Tee Time
 * 13) Stacey Waaka - Mad about marbles
 * 14) Renee Wickliffe - Catch Me If You Can
 * 15) Sonny Bill Williams - Home base
 * 16) Selica Winiata -
 * 17) Portia Woodman - Home through the paddies

2019
Another "Stat AttackTM" set - 40 cards, including one for coach Steve Hansen. Front of each 1.2-kg pack had a box to cut out, with pre-creased edges. Four cards in that pack - one per 18 bix - and three in the 750-g - one per 16 bix. Too much detail for this page; see /2019/ subpage.

2021
Another "Stat AttackTM" set - again 40 cards, including new players and one for a new coach. Same structure as for 2019. Innovation: only 500 Jonah Lomu cards nationwide, so they could have monetary value. Too much detail for this page; see /2021/ subpage.